Programmatic SEO Content Engine
BrightPath Education
BrightPath's catalog was thousands of near-duplicate course pages cannibalizing each other. Manual SEO couldn't keep up with new programs. We treated pages as a product: generated from structured data, unique enough to rank, and watched continuously for CWV regressions.
01 — The brief
The challenge
BrightPath's course catalog had thousands of near-duplicate pages that either weren't indexed or were competing against each other in search results, and manual page maintenance couldn't scale with their catalog growth.
02 — What we built
The solution
We built a programmatic SEO system that generates unique, structured landing pages from BrightPath's course data at scale, with automated schema markup, internal linking rules, and continuous Core Web Vitals monitoring.
03 — Method
How we got there
- 01Designed a templated page-generation system driven by structured course data
- 02Implemented automated schema.org markup and canonical/internal-linking rules
- 03Built a Core Web Vitals monitoring dashboard across all generated pages
- 04Ran iterative content-quality passes to avoid thin-content penalties
04 — Proof
What changed
- 212% increase in organic sessions YoY
- Ranked top-3 for 1,400+ target keywords
- Core Web Vitals passing on 96% of pages
“Their SEO engineering work more than doubled our organic traffic in under a year — and they explained exactly why every change mattered.”
05 — Frames
Inside the work
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